Two moves, in order. Here they are.
Most companies keep this part in a deck. We would rather you knew what you were joining, because the second move does not work without the first, and the first one is you.
Get the doors.
One decal is a preference. A street full of them is a neighborhood that has made up its mind, and those are two very different things to walk into on a Saturday morning.
This is the part that already works on day one. Most people working the street read the decal and skip the house, so there is no pitch to wave off and no conversation to get out of. That happens whether or not anyone else on your block has one.
But density is what makes the rest of this possible, and density is not something we can buy. It comes from people registering their own home and then telling the neighbors they actually know. That is why the only thing we ask after you sign up is that you pass it on.
Make it count where the rules already live.
Here is the thing most homeowners do not know: door-to-door soliciting is already regulated almost everywhere in the country. Your city or county almost certainly licenses it, sets the hours, and can pull a permit. The rules exist. They are just enforced by a department that mostly hears from one irritated person at a time.
A single complaint is a mood. A registered street is a map. When a whole block has said the same thing in the same place, in writing, before anyone knocked, that is a different kind of fact to bring to a permit office, an HOA board, or a city council meeting. It is the difference between a neighbor complaining and a neighborhood on record.
So move two is not something we do to anyone. It is what becomes possible once enough doors are on the list: we point homeowners at their own jurisdiction's rules, and the list itself becomes the evidence that the rules are worth enforcing.
And what the plan is not.
It is not a campaign against door-to-door work. Plenty of legitimate people knock for a living, and the good ones would rather skip a house that was never going to open. We have a problem with ignoring a clearly marked door, not with the job.
We do not name companies, and we do not run a complaints board. We are not going to publish accusations we cannot verify, about businesses that cannot answer them, on the word of a report we did not witness. If that ever changes it will be built carefully and said plainly here first.
Nobody is required to check the registry. We will not pretend otherwise. The decal is what works the day it goes up; the registry is a backstop that gets stronger as more homes join.
Your address is not on public display. Someone standing at your door and scanning the code gets one answer and a masked address. They do not learn who lives there, and neither does anyone browsing this site.
Where we actually are: early in move one. Small, growing, and concentrated in the neighborhoods where somebody told a neighbor. Nothing about move two happens on a schedule we control. It happens when the doors are there.